diff --git a/app/client/src/ce/pages/AdminSettings/LeftPane.tsx b/app/client/src/ce/pages/AdminSettings/LeftPane.tsx
index 285772a235..c48708f94b 100644
--- a/app/client/src/ce/pages/AdminSettings/LeftPane.tsx
+++ b/app/client/src/ce/pages/AdminSettings/LeftPane.tsx
@@ -8,8 +8,6 @@ import { useParams } from "react-router";
 import { Icon, IconSize } from "design-system-old";
 import { createMessage } from "design-system-old/build/constants/messages";
 import { UPGRADE } from "@appsmith/constants/messages";
-import { useSelector } from "react-redux";
-import { selectFeatureFlags } from "selectors/usersSelectors";
 import AnalyticsUtil from "utils/AnalyticsUtil";
 import camelCase from "lodash/camelCase";
 
@@ -136,7 +134,6 @@ export function Categories({
 }
 
 export default function LeftPane() {
-  const features = useSelector(selectFeatureFlags);
   const categories = getSettingsCategory();
   const { category, selected: subCategory } = useParams() as any;
 
@@ -184,21 +181,19 @@ export default function LeftPane() {
               <div>Audit logs</div>
             </StyledLink>
           </CategoryItem>
-          {features.USAGE_AND_BILLING && (
-            <CategoryItem>
-              <StyledLink
-                $active={category === "business-edition"}
-                data-testid="t--enterprise-settings-category-item-be"
-                onClick={() => triggerAnalytics("BusinessEdition")}
-                to="/settings/business-edition"
-              >
-                <div>
-                  <Icon name="arrow-up-line" size={IconSize.XL} />
-                </div>
-                <div>{camelCase(createMessage(UPGRADE))}</div>
-              </StyledLink>
-            </CategoryItem>
-          )}
+          <CategoryItem>
+            <StyledLink
+              $active={category === "business-edition"}
+              data-testid="t--enterprise-settings-category-item-be"
+              onClick={() => triggerAnalytics("BusinessEdition")}
+              to="/settings/business-edition"
+            >
+              <div>
+                <Icon name="arrow-up-line" size={IconSize.XL} />
+              </div>
+              <div>{camelCase(createMessage(UPGRADE))}</div>
+            </StyledLink>
+          </CategoryItem>
         </CategoryList>
       </HeaderContainer>
     </Wrapper>
diff --git a/app/client/src/ce/pages/Upgrade/AccessControlUpgradePage.tsx b/app/client/src/ce/pages/Upgrade/AccessControlUpgradePage.tsx
index 8bf05ffcd1..c89a3e3046 100644
--- a/app/client/src/ce/pages/Upgrade/AccessControlUpgradePage.tsx
+++ b/app/client/src/ce/pages/Upgrade/AccessControlUpgradePage.tsx
@@ -22,7 +22,7 @@ import useOnUpgrade from "utils/hooks/useOnUpgrade";
 
 export function AccessControlUpgradePage() {
   const { onUpgrade } = useOnUpgrade({
-    logEventName: "ADMIN_SETTINGS_UPGRADE_HOOK",
+    logEventName: "GAC_UPGRADE_CLICK_ADMIN_SETTINGS",
     logEventData: { source: "Granular Access Control" },
     intercomMessage: createMessage(
       UPGRADE_TO_EE_FEATURE,
diff --git a/app/client/src/ce/pages/Upgrade/AuditLogsUpgradePage.tsx b/app/client/src/ce/pages/Upgrade/AuditLogsUpgradePage.tsx
index dbf916018b..114a3eee93 100644
--- a/app/client/src/ce/pages/Upgrade/AuditLogsUpgradePage.tsx
+++ b/app/client/src/ce/pages/Upgrade/AuditLogsUpgradePage.tsx
@@ -23,7 +23,7 @@ import useOnUpgrade from "utils/hooks/useOnUpgrade";
 
 export function AuditLogsUpgradePage() {
   const { onUpgrade } = useOnUpgrade({
-    logEventName: "ADMIN_SETTINGS_UPGRADE_HOOK",
+    logEventName: "AUDIT_LOGS_UPGRADE_ADMIN_SETTINGS",
     logEventData: { source: "AuditLogs" },
     intercomMessage: createMessage(UPGRADE_TO_EE_FEATURE, "Audit Logs"),
   });
diff --git a/app/client/src/ce/utils/signupHelpers.ts b/app/client/src/ce/utils/signupHelpers.ts
index ef2da1c244..d9b1a17c89 100644
--- a/app/client/src/ce/utils/signupHelpers.ts
+++ b/app/client/src/ce/utils/signupHelpers.ts
@@ -15,7 +15,6 @@ import history from "utils/history";
 export const redirectUserAfterSignup = (
   redirectUrl: string,
   shouldEnableFirstTimeUserOnboarding: string | null,
-  _isUsageAndBillingEnabled: boolean | undefined,
   _validLicense?: boolean,
   dispatch?: any,
 ): any => {
diff --git a/app/client/src/constants/ThirdPartyConstants.tsx b/app/client/src/constants/ThirdPartyConstants.tsx
index d5a2cab331..6f3b5c2b78 100644
--- a/app/client/src/constants/ThirdPartyConstants.tsx
+++ b/app/client/src/constants/ThirdPartyConstants.tsx
@@ -21,3 +21,5 @@ export const EMAIL_SETUP_DOC =
   "https://docs.appsmith.com/getting-started/setup/instance-configuration/email";
 export const SIGNUP_RESTRICTION_DOC =
   "https://docs.appsmith.com/getting-started/setup/instance-configuration/disable-user-signup#disable-sign-up";
+export const PRICING_PAGE_URL = (source: string, instanceId: string) =>
+  `https://www.appsmith.com/pricing?source=${source}&instance=${instanceId}`;
diff --git a/app/client/src/pages/setup/SignupSuccess.tsx b/app/client/src/pages/setup/SignupSuccess.tsx
index 12db344e42..f47a828690 100644
--- a/app/client/src/pages/setup/SignupSuccess.tsx
+++ b/app/client/src/pages/setup/SignupSuccess.tsx
@@ -5,7 +5,7 @@ import React from "react";
 import { useCallback } from "react";
 import { useEffect } from "react";
 import { useDispatch, useSelector } from "react-redux";
-import { getCurrentUser, selectFeatureFlags } from "selectors/usersSelectors";
+import { getCurrentUser } from "selectors/usersSelectors";
 import PerformanceTracker, {
   PerformanceTransactionName,
 } from "utils/PerformanceTracker";
@@ -22,8 +22,6 @@ export function SignupSuccess() {
   const shouldEnableFirstTimeUserOnboarding = urlObject?.searchParams.get(
     "enableFirstTimeUserExperience",
   );
-  const isUsageAndBillingEnabled = useSelector(selectFeatureFlags)
-    ?.USAGE_AND_BILLING;
   const validLicense = useSelector(isValidLicense);
   useEffect(() => {
     PerformanceTracker.stopTracking(PerformanceTransactionName.SIGN_UP);
@@ -34,7 +32,6 @@ export function SignupSuccess() {
       redirectUserAfterSignup(
         redirectUrl,
         shouldEnableFirstTimeUserOnboarding,
-        isUsageAndBillingEnabled,
         validLicense,
         dispatch,
       ),
diff --git a/app/client/src/utils/AnalyticsUtil.tsx b/app/client/src/utils/AnalyticsUtil.tsx
index 4d99eb6dd1..f836fb021d 100644
--- a/app/client/src/utils/AnalyticsUtil.tsx
+++ b/app/client/src/utils/AnalyticsUtil.tsx
@@ -229,6 +229,8 @@ export type EventName =
   | "ADMIN_SETTINGS_ENABLE_AUTH_METHOD"
   | "ADMIN_SETTINGS_UPGRADE_HOOK"
   | "BILLING_UPGRADE_ADMIN_SETTINGS"
+  | "AUDIT_LOGS_UPGRADE_ADMIN_SETTINGS"
+  | "GAC_UPGRADE_CLICK_ADMIN_SETTINGS"
   | "REFLOW_BETA_FLAG"
   | "CONTAINER_JUMP"
   | "CONNECT_GIT_CLICK"
diff --git a/app/client/src/utils/hooks/useOnUpgrade.ts b/app/client/src/utils/hooks/useOnUpgrade.ts
index ee8c7ae838..cc30b376ee 100644
--- a/app/client/src/utils/hooks/useOnUpgrade.ts
+++ b/app/client/src/utils/hooks/useOnUpgrade.ts
@@ -1,15 +1,8 @@
-import { getAppsmithConfigs } from "@appsmith/configs";
-import {
-  createMessage,
-  UPGRADE_TO_EE_GENERIC,
-} from "@appsmith/constants/messages";
-import { getInstanceId } from "@appsmith/selectors/tenantSelectors";
 import { useSelector } from "react-redux";
-import { selectFeatureFlags } from "selectors/usersSelectors";
+import { getInstanceId } from "@appsmith/selectors/tenantSelectors";
+import { PRICING_PAGE_URL } from "constants/ThirdPartyConstants";
 import AnalyticsUtil, { EventName } from "utils/AnalyticsUtil";
 
-const { intercomAppID } = getAppsmithConfigs();
-
 type Props = {
   intercomMessage?: string;
   logEventName?: EventName;
@@ -17,29 +10,15 @@ type Props = {
 };
 
 const useOnUpgrade = (props: Props) => {
-  const { intercomMessage, logEventData, logEventName } = props;
-  const features = useSelector(selectFeatureFlags);
+  const { logEventData, logEventName } = props;
   const instanceId = useSelector(getInstanceId);
 
-  const triggerIntercom = (message: string) => {
-    if (intercomAppID && window.Intercom) {
-      window.Intercom("showNewMessage", message);
-    }
-  };
-
   const onUpgrade = () => {
     AnalyticsUtil.logEvent(
       logEventName || "ADMIN_SETTINGS_UPGRADE",
       logEventData,
     );
-    if (features.USAGE_AND_BILLING) {
-      window.open(
-        `https://www.appsmith.com/api/preview?secret=8JPsJRnSkt6Va8FzxUPFhZezxZuHRnSU&slug=pricing-preview?source=CE&instance=${instanceId}`,
-        "_blank",
-      );
-    } else {
-      triggerIntercom(intercomMessage || createMessage(UPGRADE_TO_EE_GENERIC));
-    }
+    window.open(PRICING_PAGE_URL("CE", instanceId), "_blank");
   };
 
   return { onUpgrade };
diff --git a/app/server/appsmith-server/src/main/java/com/appsmith/server/featureflags/FeatureFlagEnum.java b/app/server/appsmith-server/src/main/java/com/appsmith/server/featureflags/FeatureFlagEnum.java
index 9fab84269c..9ce70f89b9 100644
--- a/app/server/appsmith-server/src/main/java/com/appsmith/server/featureflags/FeatureFlagEnum.java
+++ b/app/server/appsmith-server/src/main/java/com/appsmith/server/featureflags/FeatureFlagEnum.java
@@ -37,5 +37,4 @@ public enum FeatureFlagEnum {
 
     // Put EE flags below this line, to avoid conflicts.
     RBAC,
-    USAGE_AND_BILLING,
 }
diff --git a/app/server/appsmith-server/src/main/resources/features/init-flags.yml b/app/server/appsmith-server/src/main/resources/features/init-flags.yml
index db41fae950..3bc48ba912 100644
--- a/app/server/appsmith-server/src/main/resources/features/init-flags.yml
+++ b/app/server/appsmith-server/src/main/resources/features/init-flags.yml
@@ -108,15 +108,6 @@ ff4j:
           - name: emailDomains
             value: appsmith.com
 
-    - uid: USAGE_AND_BILLING
-      enable: true
-      description: Enable usage and billing
-      flipstrategy:
-        class: com.appsmith.server.featureflags.strategies.EmailBasedRolloutStrategy
-        param:
-          - name: emails
-            value: usage@appsmith.com,usage1@appsmith.com
-
     - uid: LAZY_CANVAS_RENDERING
       enable: true
       description: Enable Canvas to lazily render widgets below the fold