diff --git a/app/client/src/utils/AnalyticsUtil.tsx b/app/client/src/utils/AnalyticsUtil.tsx
new file mode 100644
index 0000000000..de4d0847ba
--- /dev/null
+++ b/app/client/src/utils/AnalyticsUtil.tsx
@@ -0,0 +1,59 @@
+
+export type EventName = "PAGE_VIEW" | "ADD_COMPONENT" | "DELETE_COMPONENT" | "RESIZE_COMPONENT"
+export type Gender = "MALE" | "FEMALE"
+export interface User {
+	userId: string
+	name: string
+	email: string
+	gender: Gender
+}
+
+class AnalyticsUtil {
+
+	static initializeHotjar(id: string, sv: string) {
+		(function init(h: any, o: any, t: any, j: any, a?: any, r?: any) {
+			h.hj =
+				h.hj ||
+				function() {
+					(h.hj.q = h.hj.q || []).push(arguments);
+				};
+			h._hjSettings = { hjid: id, hjsv: sv };
+			a = o.getElementsByTagName('head')[0];
+			r = o.createElement('script');
+			r.async = 1;
+			r.src = t + h._hjSettings.hjid + j + h._hjSettings.hjsv;
+			a.appendChild(r);
+		})(window, document, '//static.hotjar.com/c/hotjar-', '.js?sv=');
+	};
+
+	static initializeSegment() {
+		(function init(window: any){
+			var analytics=window.analytics=window.analytics||[];
+			if(!analytics.initialize) {
+				if(analytics.invoked) {
+					window.console&&console.error&&console.error("Segment snippet included twice.");
+				} else {
+					analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on"];
+					analytics.factory=function(t: any){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}
+				};
+			}
+			for(var t: any=0;t<analytics.methods.length;t++){var e=analytics.methods[t];analytics[e]=analytics.factory(e)}analytics.load=function(t: any,e: any){var n=document.createElement("script");n.type="text/javascript";n.async=!0;n.src="https://cdn.segment.com/analytics.js/v1/"+t+"/analytics.min.js";var a: any=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(n,a);analytics._loadOptions=e};analytics.SNIPPET_VERSION="4.1.0";
+  			analytics.load("O7rsLdWq7fhJI9rYsj1eatGAjuULTmfP");
+  			analytics.page();
+		  }
+		})(window)
+	}
+
+	static logEvent(eventName: EventName, eventData: any) {
+		const windowDoc: any = window
+		windowDoc.analytics.track(eventName, eventData);
+	}
+
+	static identifyUser(userId: string, userData: User) {
+		const windowDoc: any = window
+		windowDoc.analytics.identify(userId, userData);
+	}
+
+}
+
+export default AnalyticsUtil
\ No newline at end of file
diff --git a/app/client/src/utils/AppsmithUtils.tsx b/app/client/src/utils/AppsmithUtils.tsx
index 4fac338c14..b57510cf7b 100644
--- a/app/client/src/utils/AppsmithUtils.tsx
+++ b/app/client/src/utils/AppsmithUtils.tsx
@@ -1,7 +1,7 @@
 import { ReduxAction } from "../constants/ActionConstants"
 import { SENTRY_PROD_CONFIG, SENTRY_STAGE_CONFIG, HOTJAR_PROD_HJID, HOTJAR_PROD_HJSV } from "../constants/ThirdPartyConstants";
 import * as Sentry from '@sentry/browser';
-import HotjarUtil from "./HotjarUtil"
+import AnalyticsUtil from "./AnalyticsUtil"
 
 export const createReducer = (
   initialState: any,
@@ -20,13 +20,13 @@ export const appInitializer = () => {
   switch (process.env.REACT_APP_ENVIRONMENT) {
     case "PRODUCTION":
       Sentry.init(SENTRY_PROD_CONFIG);    
-      HotjarUtil.initializeHotjar(HOTJAR_PROD_HJID, HOTJAR_PROD_HJSV);
+      AnalyticsUtil.initializeHotjar(HOTJAR_PROD_HJID, HOTJAR_PROD_HJSV);
+      AnalyticsUtil.initializeSegment();
       break;
     case "STAGING":
         Sentry.init(SENTRY_STAGE_CONFIG);
       break
     case "LOCAL":
-        HotjarUtil.initializeHotjar(HOTJAR_PROD_HJID, HOTJAR_PROD_HJSV);
       break;
   }
 }
diff --git a/app/client/src/utils/HotjarUtil.tsx b/app/client/src/utils/HotjarUtil.tsx
deleted file mode 100644
index 7c44babc48..0000000000
--- a/app/client/src/utils/HotjarUtil.tsx
+++ /dev/null
@@ -1,21 +0,0 @@
-class HotjarUtil {
-
-	static initializeHotjar(id: string, sv: string) {
-		(function init(h: any, o: any, t: any, j: any, a?: any, r?: any) {
-			h.hj =
-				h.hj ||
-				function() {
-					(h.hj.q = h.hj.q || []).push(arguments);
-				};
-			h._hjSettings = { hjid: id, hjsv: sv };
-			a = o.getElementsByTagName('head')[0];
-			r = o.createElement('script');
-			r.async = 1;
-			r.src = t + h._hjSettings.hjid + j + h._hjSettings.hjsv;
-			a.appendChild(r);
-		})(window, document, '//static.hotjar.com/c/hotjar-', '.js?sv=');
-	};
-
-}
-
-export default HotjarUtil
\ No newline at end of file