diff --git a/app/server/appsmith-server/src/main/java/com/appsmith/server/solutions/ce/UserSignupCEImpl.java b/app/server/appsmith-server/src/main/java/com/appsmith/server/solutions/ce/UserSignupCEImpl.java
index 711f367960..8b6eda69d3 100644
--- a/app/server/appsmith-server/src/main/java/com/appsmith/server/solutions/ce/UserSignupCEImpl.java
+++ b/app/server/appsmith-server/src/main/java/com/appsmith/server/solutions/ce/UserSignupCEImpl.java
@@ -11,6 +11,7 @@ import com.appsmith.server.domains.UserState;
 import com.appsmith.server.dtos.UserSignupRequestDTO;
 import com.appsmith.server.exceptions.AppsmithError;
 import com.appsmith.server.exceptions.AppsmithException;
+import com.appsmith.server.helpers.NetworkUtils;
 import com.appsmith.server.helpers.UserUtils;
 import com.appsmith.server.services.AnalyticsService;
 import com.appsmith.server.services.CaptchaService;
@@ -224,8 +225,10 @@ public class UserSignupCEImpl implements UserSignupCE {
 
                     return Mono.when(
                             userDataService.updateForUser(user, userData),
-                            configService.getInstanceId()
-                                    .flatMap(instanceId -> {
+                            Mono.zip(configService.getInstanceId(), NetworkUtils.getExternalAddress().defaultIfEmpty("unknown"))
+                                    .flatMap(tuple -> {
+                                        final String instanceId = tuple.getT1();
+                                        final String ip = tuple.getT2();
                                         log.debug("Installation setup complete.");
                                         analyticsService.identifyInstance(instanceId, userData.getRole(), userData.getUseCase());
                                         return analyticsService.sendEvent(
@@ -236,7 +239,8 @@ public class UserSignupCEImpl implements UserSignupCE {
                                                         "subscribe-marketing", userFromRequest.isSignupForNewsletter(),
                                                         "email", userFromRequest.isSignupForNewsletter() ? user.getEmail() : "",
                                                         "role", ObjectUtils.defaultIfNull(userData.getRole(), ""),
-                                                        "goal", ObjectUtils.defaultIfNull(userData.getUseCase(), "")
+                                                        "goal", ObjectUtils.defaultIfNull(userData.getUseCase(), ""),
+                                                        "ip", ip
                                                 ),
                                                 false
                                         );
diff --git a/deploy/docker/entrypoint.sh b/deploy/docker/entrypoint.sh
index 91b1f88669..8aea2e70a0 100755
--- a/deploy/docker/entrypoint.sh
+++ b/deploy/docker/entrypoint.sh
@@ -3,6 +3,22 @@
 set -e
 set -o xtrace
 
+if [[ -n ${APPSMITH_SEGMENT_CE_KEY-} ]]; then
+  ip="$(curl -sS https://api64.ipify.org || echo unknown)"
+  curl \
+    --user "$APPSMITH_SEGMENT_CE_KEY:" \
+    --header 'Content-Type: application/json' \
+    --data '{
+      "userId":"'"$ip"'",
+      "event":"Instance Start",
+      "properties": {
+        "ip": "'"$ip"'"
+      }
+    }' \
+    https://api.segment.io/v1/track \
+    || true
+fi
+
 stacks_path=/appsmith-stacks
 
 function get_maximum_heap() {
@@ -315,7 +331,7 @@ init_postgres() {
         echo "Found existing Postgres, Skipping initialization"
     else
       echo "Initializing local postgresql database"
-      
+
       mkdir -p $POSTGRES_DB_PATH
 
       # Postgres does not allow it's server to be run with super user access, we use user postgres and the file system owner also needs to be the same user postgres
@@ -329,18 +345,18 @@ init_postgres() {
 
       # Create mockdb db and user and populate it with the data
       seed_embedded_postgres
-      
+
       # Stop the postgres daemon
       su postgres -c "/usr/lib/postgresql/13/bin/pg_ctl stop -D $POSTGRES_DB_PATH"
     fi
   else
-    runEmbeddedPostgres=0 
+    runEmbeddedPostgres=0
   fi
-  
+
 }
 
 seed_embedded_postgres(){
-    # Create mockdb database 
+    # Create mockdb database
     psql -U postgres -c "CREATE DATABASE mockdb;"
     # Create mockdb superuser
     su postgres -c "/usr/lib/postgresql/13/bin/createuser mockdb -s"
@@ -358,7 +374,7 @@ seed_embedded_postgres(){
 safe_init_postgres(){
 runEmbeddedPostgres=1
 # fail safe to prevent entrypoint from exiting, and prevent postgres from starting
-init_postgres || runEmbeddedPostgres=0 
+init_postgres || runEmbeddedPostgres=0
 }
 
 # Main Section